Choice group is founded by Mr.Dhiraj.K.Nishar. The first company was started in 1992 as a Dhiraj Investments for Share Broking.Now a days with excellent knowledge in other fields and with the Experiece
Choice group have 11 companies under one roof.

1) "Dhiraj Investments" ( Share Broking : NSE, BSE, F&O, DERIVATIVES, MUTUAL FUND, PMS, COMMODITY)
2) "NFCS Pvt. Ltd." (Formally was Nishar Finance & Consultancy Services Pvt. Ltd. started in 1994)
3) "Choice Adventure" Formed in 1997 for all types of Adventure Activities.
4) "Choice Tours & Travels" Formed in 2001. For Packaged tours, Famous for Packaged tour "Badshah".
5) "Choice Business Opportunity" Formed in 2002.Frenchisee & Fremchiser of World's No.1 Direct selling company "Amway".
6) "Choice insurance" Formed in 2005.majorly we have service of MAX New York Life, Royal Sunderam.
7) "Choice Caterers & Decorators " Formed in 2008.We have catering service for all types of occasions.
8) "Choice Event Organiser" Formed in 2008. We can arrange all types of Events.
9) "Choice Web Solutions" Formed in 2009.Web solutions provides services for web designing activities and promotions.
10) "Jai Jinendra Restaurant" is Incorporated from 2009 for pure Gujarati Restaurant in Kashmir at Srinagar, Pahalgam, Gulmarg & Leh-Ladakh
11) "Choice Foundation" Formed in 2009 for Social Servies and Responsibility.
12) "Choice Dance Academy" Started in 2010. Classes For Dandia, Garba, Western, Hip - Hop etc.

For detail information kindly go through its respective categories in websites...Thank you for investing your time with us.